Impactful product strategies for injection devices

The injection device market is moving quickly, and operating in this market is exciting. All the challenges of device and combination product development and registration turn into opportunities if you are well prepared and supported! In recent years, injection delivery devices became the state-of-the-art for homecare self-injection therapies.

In fact, many injectable drugs are now dispensed directly to the patient for self-injection at home with the help of a device supporting the drug delivery. Consequently, the competition for pharma companies became tougher in this product segment as well. In fact, pharma companies and device manufacturers are struggling for their position in the market and both industries are dealing with global competition in increasingly competitive markets.

What is the role of innovation as a differentiation factor? What are the most important innovation drivers? And how does pricing influence the different markets?

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